:root{--ink:#0b0b0b;--paper:#fff8ee;--red:#df1720;--acid:#d8ff36;--line:#cfc7ba;--muted:#625d56;--serif:Georgia,"Times New Roman",serif;--sans:"Helvetica Neue",Helvetica,Arial,sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font:17px/1.5 var(--sans);letter-spacing:-.018em}.wrap{width:min(1320px,calc(100% - 64px));margin-inline:auto}a{color:inherit;text-decoration:none}button{color:inherit;font:inherit;cursor:pointer}
.nav{height:92px;display:flex;align-items:center;justify-content:space-between;border-bottom:2px solid var(--ink)}.wordmark{font-size:2.05rem;font-weight:800;letter-spacing:-.085em;line-height:1}.wordmark span{color:var(--red)}.nav nav{display:flex;gap:34px}.nav nav a{font-size:.78rem;font-weight:800;text-transform:uppercase}.nav nav a:hover{color:var(--red)}.nav-cta{border:0;background:var(--red);color:#fff;padding:13px 17px;font-size:.74rem;font-weight:800}
.hero{display:grid;grid-template-columns:1.45fr .7fr;gap:7vw;padding:76px 0 105px;align-items:end}.eyebrow{margin:0 0 30px;font-size:.68rem;font-weight:800;letter-spacing:.16em;text-transform:uppercase}.eyebrow span{display:inline-block;width:22px;border-top:3px solid var(--red);margin:0 10px 3px 0}.hero h1,.section-title h2,.promise h2,.care h2,.contact h2,.limits h2{margin:0;font-size:clamp(4.5rem,7.5vw,8.7rem);font-weight:800;line-height:.84;letter-spacing:-.085em}.hero h1 em,.promise h2 em,.care h2 em,.contact h2 em,.horizontal h2 em{color:var(--red);font:inherit;font-style:normal}.hero-bottom{display:grid;grid-template-columns:1fr 1.1fr;gap:55px;margin-top:60px;align-items:end}.hero-bottom>p{max-width:460px;margin:0;color:var(--muted);font-size:1.08rem;line-height:1.7}.hero-actions{display:flex;align-items:center;gap:22px}.hero-actions span{color:var(--muted);font-size:.7rem;line-height:1.55}.button{border:0;padding:18px 23px;font-size:.76rem;font-weight:800}.primary{background:var(--red);color:#fff}.primary:hover,.nav-cta:hover{background:var(--ink)}.hero-visual{margin:0}.hero-visual img{display:block;width:100%;height:510px;object-fit:cover;filter:saturate(1.2) contrast(1.05)}.hero-visual figcaption{display:flex;flex-direction:column;gap:5px;padding:18px 0;border-bottom:2px solid var(--ink);font-size:.69rem;font-weight:700}.hero-visual figcaption b{color:var(--red);font-size:.82rem}
.promise{background:var(--red);color:var(--ink);padding:130px 0}.promise-grid{display:grid;grid-template-columns:.55fr 2.2fr .8fr;gap:5vw;align-items:end}.eyebrow.light{color:inherit}.promise h2{font-size:clamp(3.8rem,6vw,7rem)}.promise h2 em{color:#fff8ee}.promise-copy{margin:0;font-weight:600;line-height:1.7}
.services{padding:140px 0}.section-title{display:grid;grid-template-columns:.55fr 1.7fr .65fr;gap:5vw;align-items:end;margin-bottom:70px}.section-title h2{font-size:clamp(3.7rem,5.7vw,6.6rem)}.section-title>p:last-child{margin:0;color:var(--muted);line-height:1.6}.plans{display:grid;grid-template-columns:repeat(3,1fr);border-block:2px solid var(--ink)}.plans article{position:relative;display:flex;flex-direction:column;min-height:650px;padding:32px 30px 30px;border-right:1px solid var(--line)}.plans article:first-child{padding-left:0}.plans article:last-child{padding-right:0;border:0}.plans article.featured{background:var(--red);padding-left:30px;color:var(--ink)}.badge{position:absolute;top:-17px;right:22px;background:var(--acid);padding:9px 12px;font-size:.63rem;font-weight:800;letter-spacing:.1em;text-transform:uppercase}.plan-top{display:flex;justify-content:space-between;margin-bottom:70px;color:var(--muted);font-size:.68rem}.featured .plan-top,.featured .plan-desc,.featured .plan-price span{color:#27110d}.plans h3{margin:0 0 20px;font-size:2.25rem;letter-spacing:-.06em}.plan-desc{min-height:84px;color:var(--muted);line-height:1.6}.plans ul,.care-offer ul{flex:1;margin:22px 0;padding:20px 0;border-top:1px solid currentColor;list-style:none}.plans li,.care-offer li{padding:7px 0;font-size:.8rem}.plans li::before,.care-offer li::before{content:"—";margin-right:10px}.plan-price{margin:20px 0}.plan-price b,.care-price b{display:block;font-size:3.4rem;line-height:1;letter-spacing:-.07em}.plan-price span,.care-price span{color:var(--muted);font-size:.68rem}.plan-button{width:100%;padding:15px;border:2px solid var(--ink);background:transparent;font-size:.76rem;font-weight:800}.plan-button:hover,.featured .plan-button{background:var(--ink);color:#fff}
.sectors{background:var(--ink);color:#fff8ee;padding:130px 0}.section-title.horizontal{grid-template-columns:.55fr 2.35fr}.horizontal h2{font-size:clamp(3.8rem,6vw,7rem)}.horizontal h2 em{color:var(--red)}.sector-row{display:grid;grid-template-columns:repeat(3,1fr);border-block:1px solid #494949}.sector-row article{padding:38px 35px;border-right:1px solid #494949}.sector-row article:first-child{padding-left:0}.sector-row article:last-child{border:0}.sector-row span{color:var(--red);font-size:.65rem}.sector-row h3{margin:80px 0 18px;font-size:2.35rem;letter-spacing:-.06em}.sector-row p{max-width:300px;color:#bbb5aa;line-height:1.6}
.process{padding:140px 0}.process ol{margin:0 0 0 35%;padding:0;border-top:2px solid var(--ink);list-style:none}.process li{display:grid;grid-template-columns:80px 1fr;padding:27px 0;border-bottom:1px solid var(--line)}.process li>b{color:var(--red);font-size:.7rem}.process h3{margin:0 0 8px;font-size:1.55rem;letter-spacing:-.045em}.process li p{margin:0;color:var(--muted)}
.care{background:var(--acid);padding:115px 0}.care-card{display:grid;grid-template-columns:1.3fr .7fr;gap:9vw}.care h2{font-size:clamp(3.5rem,5.6vw,6.4rem)}.care h2 em{color:var(--red)}.care-offer>p{color:#333;line-height:1.7}.care-price{margin:35px 0 24px}.light-button{background:#fff8ee;color:var(--ink)}.limits{display:grid;grid-template-columns:.5fr 1.5fr;gap:6vw;padding:110px 0}.limits h2{font-size:clamp(3rem,4.7vw,5.4rem)}.limits div>p{max-width:720px;color:var(--muted);font-size:1rem;line-height:1.75}
.contact{background:var(--red);color:var(--ink);padding:130px 0;text-align:center}.contact-inner{display:flex;flex-direction:column;align-items:center}.contact h2{font-size:clamp(4.3rem,7vw,8rem)}.contact h2 em{color:#fff8ee}.contact .eyebrow{margin-bottom:45px}.contact-inner>p:not(.eyebrow){max-width:590px;margin:45px 0 32px;font-weight:600;line-height:1.7}footer{min-height:110px;display:flex;align-items:center;justify-content:space-between}footer p{color:var(--muted);font-size:.72rem}
dialog{width:min(580px,calc(100% - 30px));border:0;padding:48px;background:var(--paper);color:var(--ink)}dialog::backdrop{background:#0b0b0bda}.close{position:absolute;top:18px;right:20px;border:0;background:none;font-size:1.7rem}dialog h2{margin:0 0 15px;font-size:3rem;letter-spacing:-.065em}.modal-intro{color:var(--muted);line-height:1.6}form{display:grid;gap:15px;margin-top:28px}label{font-size:.7rem;font-weight:700}input,textarea{width:100%;margin-top:7px;padding:13px;border:1px solid var(--line);background:#fff;font:.86rem var(--sans)}input:focus,textarea:focus{outline:3px solid #df172040;border-color:var(--red)}textarea{min-height:90px;resize:vertical}form small{color:var(--muted);font-size:.65rem;text-align:center}
@media(max-width:960px){.hero{grid-template-columns:1fr}.hero-visual{display:none}.promise-grid,.section-title,.plans,.sector-row,.care-card{grid-template-columns:1fr}.plans article,.plans article:first-child,.plans article:last-child,.plans article.featured{min-height:0;padding:35px 0;border-right:0;border-bottom:1px solid var(--line)}.plans article.featured{margin-inline:-20px;padding-inline:20px}.plan-top{margin-bottom:35px}.plan-desc{min-height:0}.sector-row article,.sector-row article:first-child{padding:30px 0;border-right:0;border-bottom:1px solid #494949}.sector-row h3{margin:35px 0 12px}.process ol{margin-left:0}.limits{grid-template-columns:1fr}}
@media(max-width:650px){.wrap{width:min(100% - 34px,1320px)}.nav{height:76px}.nav nav{display:none}.nav-cta{padding:11px 12px;font-size:.66rem}.hero{padding:62px 0 80px}.hero h1{font-size:clamp(3.55rem,17vw,5.2rem)}.hero-bottom{grid-template-columns:1fr;gap:28px;margin-top:38px}.hero-actions{align-items:flex-start;flex-direction:column}.promise,.sectors,.contact{padding:90px 0}.promise h2,.section-title h2,.horizontal h2,.care h2,.contact h2{font-size:clamp(3.2rem,15vw,4.8rem)}.services,.process{padding:95px 0}.section-title{margin-bottom:45px}.care{padding:85px 0}.limits{padding:80px 0}footer{height:auto;padding:35px 0;gap:20px;align-items:flex-start;flex-wrap:wrap}dialog{padding:38px 24px}dialog h2{font-size:2.5rem}}

/* POV refinement: sector-neutral hero and three-colour system */
.hero{align-items:stretch}.hero-statement{display:flex;flex-direction:column;justify-content:space-between;min-height:510px;margin:0;padding:28px;background:var(--red);color:var(--ink)}.hero-statement>span{font-size:.68rem;font-weight:800;letter-spacing:.14em}.hero-statement p{margin:0;padding-top:18px;border-top:2px solid var(--ink);font-size:clamp(1.65rem,2.4vw,2.65rem);font-weight:800;line-height:.91;letter-spacing:-.065em}.care{background:var(--ink);color:#fff8ee}.care-offer>p{color:#bbb5aa}.care-offer ul{border-color:#494949}.care-price b{color:var(--red)}.care-price span{color:#bbb5aa}.care .light-button{background:var(--red);color:#fff}
@media(max-width:960px){.hero-statement{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;min-height:0;margin-top:18px}.hero-statement>span{grid-column:1/-1}}
@media(max-width:650px){.hero-statement{grid-template-columns:1fr;padding:22px}.hero-statement>span{grid-column:auto}.hero-statement p{font-size:2rem}}
.badge{background:var(--ink);color:#fff}
.brand-strip{overflow:hidden;background:var(--ink);color:#fff8ee;border-bottom:1px solid #333;white-space:nowrap}.brand-strip div{width:max-content;padding:10px 0;font-size:.7rem;font-weight:800;letter-spacing:.1em;animation:pov-scroll 24s linear infinite}.hero h1{font-size:clamp(4.1rem,6.6vw,7.8rem)}.hero-statement p:last-child{color:#fff8ee}.plans article{transition:transform .2s ease}.plans article:hover{transform:translateY(-6px)}
@keyframes pov-scroll{to{transform:translateX(-50%)}}
@media(prefers-reduced-motion:reduce){.brand-strip div{animation:none}}
@media(max-width:650px){.brand-strip div{animation-duration:18s}.hero h1{font-size:clamp(3.35rem,15vw,4.8rem)}}
.brand-strip{overflow:hidden;background:transparent;color:var(--ink);border-block:1px solid var(--ink);white-space:nowrap}.brand-strip .strip-track{display:flex;align-items:center;gap:24px;width:max-content;padding:14px 0;font-size:.78rem;font-weight:800;letter-spacing:.08em;animation:pov-scroll 24s linear infinite}.shape{display:inline-grid;place-items:center;flex:0 0 auto}.shape.circle{width:18px;height:18px;border-radius:50%;background:var(--red)}.shape.square{width:16px;height:16px;background:var(--ink);transform:rotate(45deg)}.shape.ring{width:19px;height:19px;border:4px solid var(--red);border-radius:50%}.shape.pill{width:34px;height:15px;border-radius:99px;background:var(--red)}.shape.spark{width:20px;height:20px;color:var(--red);font-size:1.35rem;line-height:1}@media(prefers-reduced-motion:reduce){.brand-strip .strip-track{animation:none}}@media(max-width:650px){.brand-strip .strip-track{gap:18px;animation-duration:18s}}

/* Quiet-luxury base with conversion-focused accents */
.hero-statement{background:#76584a;color:#fff8ee}.hero-statement p{border-color:#171210}.hero-statement p:last-child{color:var(--red)}.promise{background:#76584a;color:#fff8ee}.promise h2 em{color:#171210}.promise-copy{color:#fff8ee}.plans article.featured{background:#e9dfd5;color:var(--ink)}.featured .plan-top,.featured .plan-desc,.featured .plan-price span{color:var(--muted)}.badge{background:var(--red);color:#fff}.plan-button,.featured .plan-button{min-height:56px;border-color:var(--red);background:var(--red);color:#fff;transition:transform .18s ease,background .18s ease}.plan-button:hover,.featured .plan-button:hover{background:var(--ink);border-color:var(--ink);transform:translateY(-2px)}.risk-note{display:block;margin-top:10px;color:var(--muted);font-size:.68rem;text-align:center}.contact{background:#76584a;color:#fff8ee}.contact h2 em{color:#171210}.contact-inner>p:not(.eyebrow){color:#fff8ee}.contact .light-button{background:var(--red);color:#fff}.mobile-contact{display:none}
@media(max-width:650px){body{padding-bottom:68px}.mobile-contact{position:fixed;z-index:20;right:12px;bottom:12px;left:12px;display:block;width:calc(100% - 24px);min-height:52px;border:1px solid #fff8ee;background:var(--red);color:#fff;font-size:.74rem;font-weight:800;box-shadow:0 12px 32px #0b0b0b55}}

/* Brand-first hero: one memorable message, no decorative ticker */
.brand-hero{grid-template-columns:minmax(0,1.65fr) minmax(280px,.58fr);gap:clamp(36px,6vw,96px);min-height:calc(100svh - 92px);padding:clamp(54px,7vh,92px) 0 76px;align-items:end}.brand-stage{min-width:0}.brand-expansion{margin:0 0 clamp(25px,4vh,48px);font-size:clamp(.76rem,1.05vw,1rem);font-weight:800;letter-spacing:.34em}.brand-name{margin:0!important;font-size:clamp(9rem,21vw,20rem)!important;font-weight:800!important;line-height:.68!important;letter-spacing:-.115em!important;white-space:nowrap}.brand-name span{color:var(--red)}.brand-slogan{max-width:940px;margin:clamp(42px,7vh,76px) 0 0;font-size:clamp(3.1rem,6.8vw,7.4rem);font-weight:800;line-height:.86;letter-spacing:-.078em}.hero-intro{padding:30px 0 8px;border-top:2px solid var(--ink)}.hero-hook{margin:0 0 30px;font-size:clamp(1.65rem,2.45vw,2.7rem);font-weight:500;line-height:1.02;letter-spacing:-.055em}.hero-hook strong{color:var(--red);font-weight:800}.hero-intro>p:nth-child(2){margin:0 0 38px;color:var(--muted);font-size:.98rem;line-height:1.7}.hero-intro .hero-actions{align-items:flex-start;flex-direction:column;gap:14px}.hero-intro .button{width:100%;min-height:58px}.hero-intro .hero-actions span{font-size:.72rem}
@media(max-width:960px){.brand-hero{grid-template-columns:1fr;min-height:auto;padding-top:66px}.brand-name{font-size:clamp(8rem,28vw,16rem)!important}.brand-slogan{font-size:clamp(3.6rem,11vw,7rem)}.hero-intro{display:grid;grid-template-columns:1fr 1fr;gap:28px;align-items:start}.hero-intro .hero-hook{grid-column:1/-1;margin-bottom:4px}}
@media(max-width:650px){.brand-hero{gap:46px;padding:52px 0 76px}.brand-expansion{margin-bottom:32px;font-size:.68rem;letter-spacing:.27em}.brand-name{font-size:clamp(6.8rem,35vw,10.5rem)!important}.brand-slogan{margin-top:44px;font-size:clamp(3.25rem,16vw,5rem)}.hero-intro{display:block;padding-top:24px}.hero-intro>p:nth-child(2){margin-bottom:30px}.hero-intro .button{font-size:.7rem}}

/* Legal and consent */
.legal-links{display:flex;gap:18px}.legal-links a{color:var(--muted);font-size:.72rem}.legal-links a:hover{text-decoration:underline}.consent{display:flex;align-items:flex-start;gap:10px;color:var(--muted);font-size:.72rem;line-height:1.45}.consent input{width:auto;margin:3px 0 0;accent-color:var(--red)}.consent a{text-decoration:underline}.legal-page{min-height:100vh}.legal-header{border-bottom:2px solid var(--ink)}.legal-header .nav{border-bottom:0}.legal-main{max-width:920px;padding:80px 0 120px}.legal-main .eyebrow{margin-bottom:24px}.legal-main h1{margin:0 0 55px;font-size:clamp(4rem,8vw,8rem);line-height:.86;letter-spacing:-.08em}.legal-main h2{margin:46px 0 14px;font-size:1.55rem;letter-spacing:-.04em}.legal-main p,.legal-main li{color:var(--muted);line-height:1.75}.legal-main strong{color:var(--ink)}.legal-main a{text-decoration:underline}.legal-note{margin-top:55px;padding:22px;border-left:4px solid var(--red);background:#f0e7dd}.legal-footer{border-top:1px solid var(--line)}
@media(max-width:850px){footer{gap:18px}.legal-links{order:3;width:100%;flex-wrap:wrap}.legal-main{padding-top:55px}}

/* POV lens: static distinctive brand asset */
.pov-lens{overflow:hidden;padding:115px 0;background:#171210;color:var(--paper)}.lens-grid{display:grid;grid-template-columns:.85fr 1.35fr;gap:8vw;align-items:center}.lens-mark{position:relative;display:grid;place-items:center;aspect-ratio:1;max-width:460px;border:2px solid #76584a}.lens-mark::before,.lens-mark::after{content:"";position:absolute;background:var(--red)}.lens-mark::before{width:calc(100% + 90px);height:2px}.lens-mark::after{width:2px;height:calc(100% + 90px)}.lens-mark span{position:relative;z-index:1;font-size:clamp(11rem,22vw,20rem);font-weight:800;line-height:.7;letter-spacing:-.16em;transform:translateX(-.06em)}.lens-mark i{position:absolute;z-index:2;width:27%;aspect-ratio:1;border-radius:50%;background:var(--red);mix-blend-mode:multiply}.lens-copy h2{margin:0;font-size:clamp(3.4rem,5.7vw,6.8rem);line-height:.88;letter-spacing:-.075em}.lens-copy h2 em{color:var(--red);font:inherit;font-style:normal}.lens-copy ol{display:grid;grid-template-columns:repeat(3,1fr);margin:62px 0 0;padding:0;border-top:1px solid #76584a;list-style:none}.lens-copy li{display:flex;flex-direction:column;gap:28px;padding:20px 16px 0 0;border-right:1px solid #76584a}.lens-copy li:last-child{border-right:0;padding-left:16px}.lens-copy li:nth-child(2){padding-left:16px}.lens-copy li b{color:var(--red);font-size:.7rem}.lens-copy li span{font-size:.9rem;font-weight:700}.pov-lens .eyebrow{color:#c8bdb4}
@media(max-width:850px){.pov-lens{padding:90px 0}.lens-grid{grid-template-columns:1fr}.lens-mark{width:min(75vw,390px);margin:0 auto}.lens-copy h2{font-size:clamp(3.2rem,12vw,5.8rem)}}
@media(max-width:520px){.lens-copy ol{grid-template-columns:1fr;margin-top:45px}.lens-copy li,.lens-copy li:nth-child(2),.lens-copy li:last-child{flex-direction:row;gap:18px;padding:16px 0;border-right:0;border-bottom:1px solid #76584a}.lens-mark::before{width:calc(100% + 34px)}.lens-mark::after{height:calc(100% + 34px)}}
.lens-grid{display:block}.lens-copy{max-width:1120px;margin-left:auto}.lens-copy h2{max-width:1080px}

/* October service launch screen */
.plan-link{display:block;text-align:center}.launch-page{min-height:100vh;background:var(--red)}.launch-page .nav{border-color:var(--ink)}.launch-back{font-size:.72rem;font-weight:800;letter-spacing:.08em}.launch-main{padding:clamp(60px,10vh,120px) 0}.launch-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:9vw;align-items:end}.launch-grid h1{margin:0;font-size:clamp(5.3rem,12vw,12rem);font-weight:800;line-height:.72;letter-spacing:-.1em}.launch-grid h1 em{color:var(--paper);font:inherit;font-style:normal}.launch-copy{padding:30px 0 6px;border-top:2px solid var(--ink)}.launch-kicker{margin:0 0 34px;font-size:.76rem}.launch-kicker strong{font-size:1rem}.launch-kicker span{display:block;margin-top:5px}.launch-copy h2{margin:0 0 25px;font-size:clamp(2.3rem,4vw,4.4rem);line-height:.92;letter-spacing:-.065em}.launch-copy>p:not(.launch-kicker,.launch-note){line-height:1.7}.launch-note{margin:24px 0;font-size:.78rem;font-weight:800}.launch-copy .button{display:inline-block}
@media(max-width:760px){.launch-back{font-size:.62rem}.launch-main{padding:65px 0}.launch-grid{grid-template-columns:1fr;gap:65px}.launch-grid h1{font-size:clamp(5rem,25vw,8.5rem)}.launch-copy h2{font-size:2.65rem}}

/* Mobile plan disclosure */
.plan-details{display:flex;flex:1;flex-direction:column}.plan-toggle{display:none}
@media(max-width:650px){.plans{display:block;border-top:2px solid var(--ink)}.plans article,.plans article:first-child,.plans article:last-child,.plans article.featured{margin:0;padding:27px 0;border-bottom:1px solid var(--ink);background:transparent}.plans article:hover{transform:none}.plans article.featured{padding-top:42px}.badge{top:12px;right:0}.plan-top{margin-bottom:18px}.plans h3{margin-bottom:8px;font-size:2rem}.plan-desc{margin:0;color:var(--muted);font-size:.92rem}.plan-toggle{display:flex;align-items:center;justify-content:space-between;width:100%;margin-top:22px;padding:14px 0;border:0;border-top:1px solid var(--line);background:transparent;color:var(--ink);font-size:.72rem;font-weight:800;letter-spacing:.08em;text-align:left}.plan-toggle span{font-size:1.3rem;line-height:1;transition:transform .18s ease}.plan-details{display:none}.plans article.is-open .plan-details{display:flex}.plans article.is-open .plan-toggle span{transform:rotate(45deg)}.plans ul{margin-top:0;padding-top:16px}.plan-price{margin-top:15px}.plan-price b{font-size:3rem}}